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Published on: 2016-01-29
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Original language: English

Millions of people all over the world are avid members of the television audience. Yet, despite the central place television occupies in contemporary culture, our understanding of its complex and dynamic role in everyday life remains surprisingly limited. Focusing on the television audience, Ien Ang asks why we understand so little about its nature, and argues that our ignorance arises directly out of the biases inherent in prevailing official knowledge about it. She sets out to deconstruct the assumptions of this official knowledge by exploring the territory where it is mainly produced - the television institutions.Ang draws on Foucault's theory of power/knowledge to scrutinize television's desperate search for the audience, and to identify differences and similarities in the approaches of American commercial television and European public service television to their audiences. She looks carefully at recent developments in the field of ratings research, in particular the controversial introduction of the `people meter' as an instrument for measuring the television audience. By defining the limits and limitations of these institutional procedures of knowledge production, Ien Ang opens up new avenues for understanding television audiences. Her ethnographic perspective on the television audience gives new insights into our television culture, with the audience seen not as an object to be controlled, but as an active social subject, engaging with television in a variety of cultural and creative ways. Desperately Seeking the Audience by Ien Ang ... Desperately Seeking the Audience by Ien Ang . All Formats & Editions. See All Formats & Editions. ISBN-10: 041505270X. ISBN-13: 9780415052702. Pub. Date: 04/12/1991. Desperately Seeking the Audience: Ien Ang: 9780415052702 ... Desperately Seeking the Audience [Ien Ang] on . *FREE* shipping on qualifying offers. Millions of people all over the world are avid members of the ... Desperately Seeking the Audience (Paperback) - Routledge Millions of people all over the world are avid members of the television audience. Yet despite the central place television occupies in contemporary culture our ... Desperately Seeking the Audience - Books on Google Play Millions of people all over the world are avid members of the television audience. Yet despite the central place television occupies in contemporary culture our ... Desperately Seeking the Audience book by Ien Ang 3 ... Desperately Seeking the Audience by Ien Ang starting at $0.99. Desperately Seeking the Audience has 3 available editions to buy at Alibris Ien Ang - Wikipedia Desperately Seeking the Audience Routledge ... The work studies how an audience experiences pleasure in a soap opera using the replies of 42 viewers to an ... Desperately Seeking the Audience - kobo.com Lisez Desperately Seeking the Audience de Ien Ang avec Kobo. Millions of people all over the world are avid members of the television audience. Desperately seeking the audience (eBook 1991) [WorldCat.org] Get this from a library! Desperately seeking the audience. [Ien Ang] -- Ang's ethnographic perspective on the television audience gives new insights into our ... Desperately seeking the audience (Book 1991) [WorldCat.org] Get this from a library! Desperately seeking the audience. [Ien Ang] Desperately Seeking the Audience Pierre C. Belanger ... Desperately Seeking the Audience. Ien Ang. It must be a sign of the times: yet another academic revival on what audiences do with the plethora of television fare to ...
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